Sporttotal AG produces, broadcasts, transmits, and markets sports and adventure events worldwide. The company operates through three segments: Venues, Digital, and Live. It also operates a streaming platform for live sports and events; and #dabeiTV, a TV channel that is broadcasted through the MagentaTV platform. In addition, the company provides advertising services comprising online advertising, in-stream commercials, and the production/provision of promotional content. Further, it engages in audiovisual accompaniment of hybrid company events; marketing initiatives; and production of image films or contributions for corporate TV channels of large companies' portfolio, as well as offers technical equipment of racetracks, as well as sports and meeting places. The company was formerly known as _wige MEDIA AG and changed its name to Sporttotal AG in September 2017. Sporttotal AG was founded in 1978 and is based in Cologne, Germany.