Dignity plc, together with its subsidiaries, provides funeral services in the United Kingdom. It operates through three segments: Funeral Services, Crematoria, and Pre–arranged Funeral Plans. The Funeral Services segment provides funerals and ancillary items, such as memorials and floral tributes. The Crematoria segment offers cremation services, as well as sells memorials and burial plots at the company operated crematoria and cemeteries. The Pre–arranged Funeral Plans segment sells funerals in advance to customers wishing to make their own funeral arrangements. It owned 725 funeral locations, 46 crematoria, and 28 cemeteries in the United Kingdom. The company was founded in 1812 and is headquartered in Sutton Coldfield, the United Kingdom.