Zedge, Inc. builds digital marketplaces and competitive games around content that people use to express themselves. It offers the Zedge Ringtones and Wallpapers app, a freemium digital content marketplace that provides a wide array of mobile personalization content, including mobile phone wallpapers, video wallpapers, ringtones, and notification sounds. The company also provides GuruShots, a platform for skill-based photo challenge game that offers a fun, educational, and structured way for amateur photographers to compete in various contests showcasing their photos while gaining recognition with votes, badges, and awards. Zedge, Inc. was incorporated in 2008 and is based in New York, New York.